Can the Angels of Victoria’s Secret hold the brand and sales tight together?

Glamour can dutifully mask your prom nights, but not hide reality in the day.

A vivid instance from the world of Victoria’s Secret can help you revise your beauty checklist in few minutes of this reading.


No More Secrets

Americans are moving away from the “bombshell” look Victoria’s Secret has built its reputation on, and are instead stocking up on more natural, unstructured bralettes. Since bralettes are easier to construct, they make it simpler for nontraditional lingerie brands to challenge the stalwart.

As L Brands said that its Victoria’s Secret brand would stop selling swimwear and dial back on promotions, the company’s shares have plunged as steeply as one of its asset-baring bras.

Jefferies analyst Randal Konik recently downgraded L Brands’ shares from hold to underperform, saying industry and consumer trends could cause Victoria’s Secret to lose its dominance in intimate apparel. Among those trends are a slowdown in spending on the category and increased competition from specialty stores and online start-ups.

Strength at Bath & Body Works and the teen-focused Pink brand have helped L Brands offset declines at Victoria’s Secret. But both of these businesses are now sending warning signals.

After recording a 5 per cent comparable-sales gain in the fiscal fourth quarter, Bath & Body Works is now on pace to report a mid-single-digit decline in February. Those stores have not experienced a comparable-sales decline result in nearly three years.

Yet, NPD chief industry analyst, Marshal Cohen affirmed that the exclusive and differentiated merchandising mix that Victoria’s Secret offers shoppers has led to a unique breed of consumer that is extremely loyal.

L Brands CEO Les Wexner discontinued Victoria’s Secret’s swim line because the category wasn’t growing. Yet, while the company and several analysts contend that it is the right decision for the long term, it nonetheless eliminated roughly $500 million in annual sales.

Being A Victoria’s Secret Model/angel Was And Still Is A Prestigious Deal 

Janine Tugonon, a high-level academic performer had a plan: become a pharmacist, get married and have kids. Then, her world turned around after she entered her first pageant and quickly made way to the Miss Universe 2012 competition.


Tugonon, now a model with MSA, moved to New York and recently landed a coveted spot in a Victoria’s Secret Pink ad, making her the first-ever Filipino to model for the brand. This news went viral and raised the stakes.

Putting these experiences in her words, “For me, it’s really uncertain going into modeling and blending into this culture where there are a lot of models that are blondes with blue eyes.
A lot of people are messaging me: ‘Oh, you inspire me so much!’
I’m like, Really?”

Bagging national endorsements, she mostly aimed for the ones internationally, by clinching the best in Victoria’s Secret league.


The Converging Point 

For a long time, beauty for women meant fair skin, straight hair, thin and tall with round eyes, while men looked to Axe and Old Spice for inspiration — embodying strong, chiseled masculinity. Generally speaking, many of those values have remained the same. Through media, we are exporting that ideal.

However, media does not automatically dictate for the public what is beautiful. In recent years, people have become more vocal about what they want to see on TV and in magazines.

Campaigns are fighting for inclusion. They’ve demanded more representation for minorities and plus-sized models.

“Selling images, selling products — so much of it is about consumerism,” said a communication expert.

Companies want to sell their goods and turn a profit, so they will continue to innovate and come up with new products and new cosmetic procedures. If they think they’ll attract a wider audience by including more diversity, then that’s what they’ll do.

Don’t we all love to follow the leading Victoria’s Secret angels namely, Gigi Hadid and others, without marking the ounce of black or white pigments on their flesh?


Herein, the beauty lies in appreciating all ethnicities under one flag and inspiring others. Hence, Victoria’s Secret is here to stay.

Bringing out the lifestyle best of every season, I’d recommend you to follow my Facebook page ‘FirsthandfromSana’ for more!


Sana Husain


No less than London’s ‘221 B Baker’s Street’ experience in Bangalore

Hi all,

Your shopaholic instinct may have already touched upon the defined places in Bangalore such as Brigade road, Commercial Street and MG road. Yes, your heart may have fluttered numerous times to visualise the world renowned streets, namely 221 B Baker’s Street, London and Champs-Élysées, Paris.

Now, it’s time to look beyond that and make way for your next high-end lifestyle shopper’s enclave- 12th main road, Indiranagar.

Welcome to my outsider’s guide to 12th main Indiranagar upstreet gain episode, where I review the game-changing Entertainment Store, including a fresh take of my cricket-freak friend, Soumya Chatterjee on the same.

I. Entertainment Store cum café

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This street is a great weekend package with the following exciting variety of places as well!

II. Unbelievable royalty at your disposal- Truefitt & Hill


For over two centuries, Truefitt & Hill, London has provided discerning gentlemen with only the finest in grooming products and services.

Established in 1805, they maintain the world’s oldest barbershop and are barbers and Royal Warrant of Appointment holders to H.R.H., The Duke of Edinburgh.

III. Make the ice cream fantasy large with Häagen-Dazs


IV. Bounce is a fantastic blend of salon, spa and makeup academy !


V. Volt Energy Club


A group of fitness enthusiasts have built a luxurious den of workout regimes by becoming experts in fitness with the best-in-class trainers, therapists and nutritionists. Wherever you go, they’d ensure that you have fitness on your mind.

VI. Hot restaurateur in the town-Bombay Brasserie


Go wild with Bombay Brasserie’s experimental interpretation of Indian ingredients and flavours, on 12th main. Now, you might really want to splurge and eat your hearts out, at this exotic hangout.

VII. A home-decor boutique carrying the worldly finesse at Kosh


Kosh knows how to treat a Venetian blind, Kashmir carpet and wooden flooring on its fingertips.

VIII. Your sweet-toothed personality can have the best of both worlds.

a. Cream Stone


b. Waffle House


Isn’t this a win-win for all age groups?

I shan’t keep you long from scheduling your visit here. When you land yourself on 12th main road, Indiranagar, I’d love to see what you got and loved.

For more lifestyle highs and treats, like my Facebook page – FirsthandfromSana.


Sana Husain


The Social Tryst With Change

Meet Arun Chandra, the Project Associate of GiftAbled, Bangalore in a rendezvous with Sana Husain, a freewheeling lifestyle curator, who analyse the factors of change and how people can become a part of the solution, rather than simply flipping the pages of their newspaper.

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Make your unique contribution to the thriving arts and culture in India, through GiftAbled, here:



Sana Husain


AND, turn up the summer fashion volume

Apart from the buzzing streets in Indiranagar, Bangalore; the fashion league planted on 100ft Road gives many of us a reason for a weekend shopping drive.

Catch my take on Spring/Summer 2017 collection at AND, Indiranagar store.

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If you add these colors to your wardrobe, I’m sure your summertime sadness will simply fade away in an instant.

Punch ‘Global Desi’ brand name in your browser to find an exotic extension of the same.


Sana Husain


An Instagram parameter check with its good, bad and the ugly

 The instant and personal mirror or a superficial public exhibit, Instagram, which is obviously on your phone screen is a boon of the 21st century for myriad reasons. But, somehow it has started to mean monkey business, in the name of fancy tags and cash flows, that your wallet knows.

From the trending Instagram posts, I will shoot a list that you might want to look up or down at, as they get interesting or perhaps, even worse.

1/ The daring vanity escapade


A 23-year-old Russian Instagram model, Viktoria Odintcova, in her freak stunt of hanging down Dubai’s Cayan Tower was spitefully approached by the authorities and the fellow Instagrammers.
In this weightless and realistically breathless moment, I respect this lady for her guts. To ‘haters gonna hate’ league, I’d say that there are plenty of spine-chilling movies and shows to inspire negative notions. Why target this model alone?
2/ What’s your yoga done to the beach?
The answer to some beautiful females in their ecstatic yoga pose is: Loyal, subservient boyfriends.

3/ Oscars was the 2017 party!

What will be tonight’s most memorable #Oscars moment? Can anything beat @theellenshow selfie? 🤳 #Oscars2017 #oscarsselfie #ellendegeneres

A post shared by Evening Standard Magazine (@eveningstandardmagazine) on Feb 26, 2017 at 3:34pm PST


4/ Karan Kundra, Anusha Dandekar and WTF selfie


Every now and then, the happening couple on MTV India sets steal the show on Instagram. This selfie before the Birthday wish by their girl friend, kills the fun. Why not hug and tell, instead of bringing this tri-selfie in between!


Hang on! Do we need to hold onto this not-so-private moment of them here?

5/Crave the ‘Follow me to’ romantic fad


Once you hit this couple-born in pictures-photographer and journalist’s Instagram handle ‘followmeto’, there’s no stopping anywhere. I was taken in by a whirl of how well they shared they skilled chemistry in each one of their travelogue creations.

6/ Boyfriends of Instagram, really?


Find the complete picture here:

Haha! Like I said. Say cheese!

7/ The clichéd movement

After haters, there’s always some  room for mockery.

How easy it must be to crack it all up, in one go?

Check the following link and never mind.

If you’re swinging high or low on social media, these share of pictures will help you regain balance on Instagram and draw a line, for your health and especially the masses.
Drop in your thoughts and favourite word with me on FirsthandfromSana.
Sana Husain

Francophonie calls for Fatima

In my French film fest treat to you this evening, hosted by Alliance Française de Bangalore, on the account of International Francophonie Day on March 20, I’d like to freeze moments in the following catchphrases and snippets from the movie, ‘Fatima’, directed by Philippe Faucon.

Simplicity of motherhood

How is vulgarity classified by men, when smoking is included?

Reality of emotions

Stirring scene of abruptness

Everything pales out in front of a mother’s love.

Watch out for more trends, in the next lifestyle post on FirsthandfromSana.


Sana Husain


To whom Hijab is home

In this vlog, I have drawn a parallel between the book ‘Persepolis’ and what the Muslim woman is facing today, regarding her choice of draping Hijab.



Look forward to your dropping in the favourite word, after this watch.



Sana Husain


What Customisation Owes To The Independent Woman?

Whether it’s dressing for a festival run by the National Guard under the command of the Crown Prince, which involves traditional music, folk dancing and a spectacular camel race or a Caribbean carnival, on the street and mad, in the nicest possible way, you can define perfection and luxury with the advent of coded couture, that has taken the fancy of Google these days. 
 A. Fashion Customisation Wired In An App
The Independent report has spilled out exciting trivia this month- “Google has teamed up with H&M digital fashion house Ivyrevel to create dresses inspired by phone users’ personal data.

 The project, called ‘Coded Couture’, uses an Android app designed to monitor multiple aspects of a user’s lifestyle, including travel routes, dinner spots, daily routine and the weather around them.

This information is gathered over the course of a week, and used to create a ‘Data Dress’ starting at $99.


It gathers data from a phone’s sensors, and is capable of working out whether the user is walking or driving and if their headphones are plugged in, as well as their location and weather conditions.

Materials, colours and details will also be dictated by the data.”

The trend of custom made luxury products goes a long way back in India when the Indian royalty made their eclectic, extravagant presence felt on the map of global fashion trends with their commissioned specialities making news and the ateliers proud. In 1926, Maharaja Bhupinder Singh of Patiala sent a trunk full of precious gems to Cartier wanting them to be remounted in Parisian style, and the result was the world famous, one-off Patiala necklace. In 1925, the polo loving ruler of Jammu & Kashmir, Hari Singh, ordered several customised trunks from Louis Vuitton for his polo outfits and equipment, including one specially designed for his mallets.

B. Bag The Hot Comfort Deal

An Australian startup featured in Business Insider lets women design their own handbags from over six billion combinations called Mon Purse.

It doesn’t get much cooler than designing your own handbag. Just ask Mon Purse founder Lana Hopkins who turned a fruitless search for the perfect bag into a multi-million dollar business in just a couple years.


“I realized I spent far too many hours pounding the pavement, looking for theperfect bag,” Hopkins told Business Insider. “I wanted to solve this personal problem and I had a vision — to create an elegant, state-of-the-art bag builder, and then follow it up with high-quality bespoke creations delivered to directly to customer’s doors. So, I traveled the world in 2014 looking for the best tanneries and ateliers, hand-selecting quality leathers and raw materials, and employing skilled craftsmen. I also found some great software engineers to turn my vision into reality.”

Using Mon Purse’s state-of-the-art, 3D design tool that has more than sixbillioncombinations, anyone can now create the leather handbag of their dreams. You’re able to fully customize it — the leathers, colors, finishes, hardware, interior, and monogram — and immediately see what the final product will look like through a 3D rendering.

The company let me try its proprietary 3D design tool for the purposes of this review, and I don’t think I’ve ever had more fun reviewing a product. I had so many options before me, and I didn’t know where to start. I checked out Mon Purse’s Instagram feedfor inspiration. I tried the tool on all of the different bag styles you’re able to customize and, finally, after much thought, decided to create my own bowler bag. I wanted this bag to be one I could use every day for work — it’s business out the outside with a grainy black leather exterior, and party on the inside with a fuchsia suede lining.

Have a look at the entire design process from start to checkout, or begin designing your own Mon Purse bag here.

The base prices of Mon Purse’s “design your own” collection are as follows: Bowler Bag ($380 for mini or $480 for classic), Bucket Bag ($380), Clutch ($230), Pouch ($65 for small or $75 for large), Shopper Bag ($330 for mini or $430 for classic), and Tote Bag ($480).

If you’re also someone who invests in their purses and has struggled to find a bag that has everything you want, there’s something to be said for creating the bag of your dreams for the same price. It’s actually kind of a no-brainer when put that way.

C. Yours truly, monogrammed shoes

From having the colour and pattern of your bridal outfit match with your custom-made shoes to ordering moccasins to go with your monogrammed luggage pieces, there is a whole lot to experiment with as luxury brands listed below go on a customization spree, so go ahead and make yourself heard with every click of those made-to-order heels.


Reflecting on this, Patrick Normand, MD, Cartier, Middle East, India and North Africa has been quoted as saying, “These beautiful objects know no rivals, no copies, and give their owners the euphoric feeling of having played a major part in creating a work of art. It’s not anymore the years of ‘crazy 90’s’ whereanything branded would sell.”


Christian Louboutin has set up the Wedding Suite, one of its kind in the world, at Louboutin’s Horniman Circle boutique in Mumbai, which offers severalcustomization services to the Indian bride. While finding shoes and bags to match the bridal trousseau is one thing to do there, what is more exciting is to get a consultation to customize the style, colour, heel height or even replicate the embroidery of the bridal outfit [or your initials] on a pair of your favourite Louboutin heels.With meticulous embroidery done under the umbrage of the famous Jean-François Lesage, this service is a truly decadent one for the discerning client.

Italian luxury brand Salvatore Ferragamo had a lot of publicity going around the ‘Shoes for a Star’ project whereby the brand gifted a pair of custom-made Tramezza to Abhishek Bachhan, and a pair of Sage peep-toes to Sonam Kapoor.

Following this is Ferragamo’s initiative called MTO Driver (MTO stands for “made-to-order”) which lets men customize the brand’s driving loafers as per their choice – from the design to details like material, colour, finish, the leather and the laces, to imprinting the buyer’s initials on the soles. There are about a hundred permutations possible with myriad options of upper body, sole construct, and hallmark Gancio metal hardware. While your own imagination isthe limit there is a waiting time of eight to twelve weeks until delivery and the price ranges around $750. But the process makes it an easy, interactive one as it requires you to log on to the Ferragamo’s dedicated MTO Driver page and customise your shoe virtually, then submit the order online and collect the shoes at the nearest Salvatore Ferragamo boutique. Signature style and iconic value blend in beautifully with this MTO service which also reinvigorated demand for customised Vara or Varina ballerinas for the ladies.

On similar lines, there’s Tiesta to offer you 3D designer tool for online customisation and payment right on the whim of your fingertips.

Can the haute couture Gods pair up with Google to reinvent fashion ? There’d be a crazy bunch of answers queued to debate that.

The curated labels can pick the rightful good from this strategy because ‘Customer is the King’, afterall! Hope you’re geared up for this tech-savvy, eclectic venture.

Drop in your favourite word.


Sana Husain